Oviedo, Florida-based Duda Farm Fresh Foods has begun the “Snacktoberfest” sweepstakes.
The promotion seeks to increase the consumption of fresh cut celery among shoppers and highlight the company’s brand, Dandy, as consumers shop for groceries through seasonal recipe inspiration, nutrition information, a list of fall activities and a chance to win one of three prize packs.
“Snacking is a popular pastime during the fall months, and we intend to lean in with a consumer promotion to elevate demand for our signature fresh veggies,” said Nichole Towell, senior director of marketing and packaging procurement.
“With so many reasons to gather and celebrate, we’re providing great prizes, snacking concepts and incentives for consumers to enjoy when planning their fall snacking occasions.”
Through Nov. 11, consumers can enter the sweepstakes for a chance to win grand prize packs including a two-in-one corn hole and ladder toss game, herringbone cutting board, white ceramic pumpkin serving trays, a tabletop fire bowl, reusable snack bags, a $100 gift card, Dandy fresh cut celery product samples and coupons. The brand is also choosing one winner a week to win Dandy fresh celery and coupons.
The company will utilize a 360-degree marketing strategy that includes public relations efforts, influencer support, celery nutrition facts and snacking inspiration, online advertising, as well as email and social media campaigns to increase sweepstakes entries and drive demand for the product in stores.
Dandy celery is available in whole stalk, one and two count hearts and a variety of fresh cut options to meet each shoppers’ needs.
For about 100 years, Duda Farm Fresh Foods has been a grower, shipper, processor and marketer of fresh vegetables and citrus. The company has recently expanded its facilities to accommodate recent developments, such as celery juicing and other health and wellness trends, in order to provide consumers with the freshest celery possible.
With primary locations in Florida, California, Arizona, Georgia and Michigan, Duda Farm Fresh Foods carries a commitment to innovation and sustainability and believes in growing a healthy future for generations to come. The company is a wholly owned subsidiary of A. Duda & Sons, a family-owned, diversified land company.
For more information, visit dudafresh.com.