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Northeast Online Grocery Technology

UNFI, CoupDog Partner To Increase Digital Coupon Adoption


Providence, Rhode Island-based United Natural Foods Inc. has partnered with CoupDog to allow retailers to realize benefits from digital coupon technology. CoupDog is a digital coupon provider specializing in innovative support to independent retailers as the industry transitions to a new standard Universal Digital Coupon.

The relationship with CoupDog, and its blockchain technology, provides UNFI retailers access to reliable digital coupons that can be integrated into mobile wallets, such as Apple Pay and Google Wallet, or even printed on paper. CoupDog’s patented solution also fully supports the new 8112 Universal Digital Coupon format.

Coupons provide attractive value to consumers through discounts and drive traffic to stores, especially as shoppers continue to face inflationary pressure and other economic concerns. Historically, retailers have had to balance these benefits with fraud concerns related to traditional coupons.

CoupDog’s technology addresses those concerns while making it simple for consumers to discover and redeem valuable digital coupons from national, regional and emerging consumer goods companies. By leveraging its network of suppliers, UNFI will be able to enhance supplier marketing and merchandising while improving overall deals and offers.

“Retailers rely on UNFI to help them discover what’s next, introduce them to new opportunities to drive growth and efficiencies, and deliver insights and expertise that help them succeed in their market. To that end, we’re excited to be working with CoupDog to unleash the latest in digital technology to redefine coupons for grocery retail,” said Chris Testa, president.

“Our focus is on solutions that empower retailers to grow and thrive while improving the customer experience for shoppers. These technologically advanced coupons not only deliver a more reliable and secure transaction, but they are also structured to reduce costs, improve cash flow, increase shopper loyalty and drive retailer profits.”

CoupDog digital coupons integrate with a retailer’s point-of-sale, e-commerce and marketing platforms to create an omnichannel experience for shoppers. Coupon acceptance, validation and redemption is managed by CoupDog, with no additional labor required from retailers. Additionally, integration with UNFI’s paper coupon clearing service facilitates a quick payment to retailers.

“We are very excited to be working with UNFI to empower independent grocers to deliver a modern, simple, easy-to-use digital coupon platform,” said Rob Balfour, CEO of CoupDog. “We are proud to provide these retailers with best-in-class promotional tools, allowing them to deliver compelling promotions and cost savings to their customers.”

To learn more about UNFI, visit unfi.com.

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