Bakersfield, California-based Country Sweet Produce’s Bako Sweet is unveiling its 3-pound and 5-pound conventional and organic mesh sweet potato bags at IFPA’s Global Produce and Floral Show.
The new design includes a variety of visuals and tools for consumers, including:
- Sweet potato variety-specific information with photos and an explanation of the outside and inside color;
- QR code that guides consumers to a recipe library featuring the products;
- Recipe photos to inspire use and show easy ways to incorporate sweet potatoes;
- Cooking instructions with various methods including microwaving, baking, boiling and grilling;
- American Heart Association’s Heart-Check Food Certification Program labeled on packaging to reinforce health benefits;
- Recyclable No. 2 polyethylene packaging for sustainability; and
- UPC and pack date included on the bag artwork for ease at checkout.
“We are really proud of this new packaging design and how much it will benefit our retail partners and consumers alike,” said Alexandra Rae Molumby, director of marketing. “We took the opportunity to create a design that not only included helpful information and inspiration for shoppers, but would better support our retail partners as a top selling item.”
Thanks to the purchase of its new GIRO machine, Bako Sweet will be able to double its efficiency output with these new bags. The brand also anticipates that the bags will create the perfect eye-catching display leading up to the holidays, which is the highest sales season annually for sweet potatoes.
The new 3-pound and 5-pound conventional and organic bags will launch in Sam’s Club by the end of this month, followed by other retailers later in the fall.
Attendees can visit booth No. 2480 to see the brand’s variety of sweet potatoes, including the new mesh bags.
For more than 75 years, Country Sweet Produce, the grower, packer and shipper of Bako Sweet, has been growing sweet potatoes in the southern San Joaquin Valley of California. Bako Sweet focuses on providing the largest variety of value-added packaged sweet potatoes, as well as bulk sweet potatoes and specialty offerings.
For more information about Bako Sweet, visit bakosweet.com.
