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Frito-Lay Introduces Bite-Sized ‘Minis’ Product Line

Frito-Lay

Plano, Texas-based Frito-Lay introducing a new miniature product line with the release of Frito-Lay Minis, bite-sized versions of the most popular snacks of the brand.

The bite-sized snacks come in a variety of options: Doritos Nacho Cheese, Doritos Cool Ranch, Cheetos Cheddar, Cheetos Flamin Hot, SunChips Harvest Cheddar and SunChips Garden Salsa.

“They say great things come in small packages and consumers will see how true that statement really is when they try the brand-new Frito-Lay Minis,” said Stacy Taffet, SVP of marketing.

“There aren’t many canister options out there, so we’re bringing more variety and flavor to the snack aisle with this new product line, helping our fans enjoy their favorite snacks from Doritos, Cheetos and SunChips in a fun and shareable way. Featuring mini sizes and easy-to-pour canisters, Frito-Lay Minis is the perfect sidekick for any adventure, especially with holiday travel coming up.” 

They are available at select retailers nationwide for $2.79. To learn more about the miniature snacks, visit fritolayminis.com.

Frito-Lay Minis is one of the brands that make up Frito-Lay North America, the $19 billion convenient foods division of PepsiCo, which is headquartered in Purchase, New York. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates more than 30 manufacturing facilities across the U.S. and Canada, 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model.

For more snacks news from The Shelby Report, click here.

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