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Southwest Specialty Wholesaler/Distributor News

WiseChoice Foods Introduces WishPie Dessert Pizza


Albuquerque, New Mexico-based WiseChoice Foods, a certified minority-owned and female-led company, and Make-A-Wish have introduced WishPies by WisePies Pizza, a limited-edition dessert pizza created to fundraise and help grant more wishes during the holiday season. 

“WisePies Pizza is thrilled to work with Make-A-Wish to introduce WishPie Pizza to the public. The collaboration is designed to generate community involvement through the consumer purchase of  WishPies allowing more wishes to be granted to these children with critical illnesses, leading to more positive outcomes,” said Season Chavez, president of WiseChoice Foods.

“My brother was granted a wish when he was 12 years old while fighting a rare form of cancer. I know firsthand the positive emotional and physical impact a wish can have on a child and the entire support system including family, friends and the medical team. The creation and sale of the limited-edition WishPies is a way this partnership can give back to the community.” 

The WishPie is a cinnamon apple drizzle dessert pizza made from a stone-fired traditional crust, topped with sugar sauce and diced gala apples. A vanilla icing packet is also included. It is sold at Walmart stores nationwide for a limited time during the holiday season.

One dollar (nearly 15 percent) from each dessert pizza sold through Dec. 24 will go to Make-A-Wish to grant wishes that can help children build the physical and emotional strength needed to fight a critical illness. 

“We hope WishPies become a new favorite holiday tradition for families across the United States,” said Richard K. Davis, president and CEO, Make-A-Wish America. “Partnerships like the one with WisePies allow families to deliver hope and healing to wish kids and their families during the holiday season in an accessible and fun way.”

The Cinnamon Apple Drizzle WishPies is available for $6.98 at Walmart stores.

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