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Midwest Wholesaler/Distributor News

Kellogg Co., AWG Partner On $25K Feeding America Donation

Kellogg AWG
AWG Gulf Coast Division

Battle Creek, Michigan-based Kellogg Company and Kansas City, Kansas-based Associated Wholesale Grocers have donated $25,000 to Feeding America network food banks. The donation was made through AWG Cares, the employee-managed charitable foundation of AWG.  

“We share Associated Wholesale Grocers’ commitment to help ensure families are fed and fulfilled, and we’re proud to stand alongside them to support our communities,” said Daniel Nazario, VP of sales accounts, Kellogg Co.

Kellogg AWG
AWG Great Lakes Division

“We’re pleased to support Feeding America with this donation – it’s part of our Better Days Promise to advance sustainable and equitable access to food for 3 billion people by the end of 2030.”  

Kellogg’s started brainstorming a charitable campaign with AWG in early 2021. By combining a sales competition among AWG’s 11 distribution centers, this campaign was the first of its kind for the AWG Cares employee charitable foundation. Now in its second year, both companies will increase the total donation to Feeding America for this year.  

Donations were made to a Feeding America food bank in each area where AWG has a distribution center. Donations were based on sales of select Kellogg’s items during a competition period.

Kellogg AWG
AWG Gulf Coast Division

The  distribution center with the highest gross sales volume received a $10,000 donation to its area food bank. Second place received $5,000 and third received $2,000. The remaining eight distribution centers received a $1,000 donation in their area.

The Great Lakes AWG center was awarded first place while the Gulf Coast center received $5,000 for second place and the Oklahoma City center was awarded $2,000 for third place.

“We are excited to partner with Kellogg Company for the second year in a row on a wonderful campaign  to support hunger-relief efforts in the communities served by AWG’s member-retailers and teammates,” said Lori Turner, chair of AWG Cares, its employee-managed charitable foundation.

“We are truly humbled to see the impact that our AWG Cares foundation has on helping our communities thrive by teaming up with like-minded companies like Kellogg Company.” 

The AWG Cares Employee Charitable Foundation was started in 2017. Since its inception, the foundation has given more than $400,000 to charities focused on three critical areas of need: hunger and homelessness, medical research and supplies and disaster relief. 

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