Ewing, New Jersey-based Arm & Hammer Laundry introduces “The Great Holiday Stain-Off” campaign, encouraging at-home cooks to embrace mess this holiday season. The Great Holiday Stain-Off will feature social media influencer families participating in a video series on Arm & Hammer Laundry’s TikTok page.
The brand will also collaborate with actor and professional chef David Burtka to share tips and tricks. The campaign was created by the “No. 1 Fastest Growing Agency” according to Adweek, Movers+Shakers, in collaboration with the A&H marketing team.
David Burtka shares his holiday cooking, promoting family fun, entertaining and cleaning experiences, and must-haves to make the holidays less stressful and more carefree for family and friends.
“I don’t know about you, but my family makes a big mess when we’re all in the kitchen together. The sauce flies everywhere, especially when the top of the blender pops off on the high cycle. Amid all the fun – say, you get a stain on your clothes – it’s important not to let the stain sit for too long. Toss your clothes in the wash with Arm & Hammer Plus OxiClean Laundry Detergent and trust that the detergent will take care of the remnants of your easy meal prep,” Burtka said.
Putting Arm & Hammer Plus OxiClean Laundry Detergent to the test on TikTok, Vidya and Shaan Gopalan, the Patton family and the Rolon Family will lead the campaign on the company’s TikTok page, with the Gopolans kicking off the campaign.
“We know that the holidays can get busy and hectic, so our goal is to help consumers worry less about making a mess when they have Arm & Hammer Plus OxiClean Laundry Detergent to tackle tough stains and odors,” said Laurie Kirschner, senior director of marketing.
“Now, families can have fun cooking together and can focus on making lasting memories with their loved ones. We’re thrilled to be working with David Burtka along with TikTok families, the Gopolans, the Pattons and the Rolons who will all bring to life how cooking their holiday favorite dishes can be fun family time when you know Arm & Hammer Laundry has those stains covered.”
Arm & Hammer Plus OxiClean Laundry Detergent is a concentrated liquid stain remover laundry detergent that removes odors and tough stains and whitens and brightens with a fresh scent. It cleans more than 101 tough stains including macaroni and cheese, stuffing, gravy and chocolate syrup, among many other holiday favorites, using the power of OxiClean.
For more than 100 years, Church & Dwight Co., the maker Arm & Hammer laundry detergent, has focused on manufacturing and marketing a wide range of personal care, household, and specialty products, and developing initiatives focused on quality and affordability that directly benefit consumers and their local communities.
To learn more, visit armandhammer.com/en/odor-blasters.