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H-E-B Celebrates Brand Shop Opening With Themed Merchandise


Last updated on May 9th, 2024 at 12:02 pm

To commemorate its 117th anniversary, H-E-B has launched an H-E-B branded shop in Kerrville, Texas. The retailers has plans to expand to more stores in early 2023.


Customers can purchase H-E-B-themed merchandise from T-shirts, socks and baby clothes to hats, coffee mugs, shoes and stickers.

In next year’s rollout, the retailer plans to include stores in every region where it operates. While the wider rollout of the line’s full assortment is expected in 2023, select stores have H-E-B themed Christmas ornaments under the brand shop label available in the seasonal section while supplies last.

The brand shop, which will be located on branded fixtures in store aisles, will feature about 60 different items that celebrate the retailer’s history and showcases brands and products, such as H-E-B Bakery, Café Ole by H-E-B and Texas Tough.

The items in the assortment will include apparel, accessories, drinkware, décor, textiles and toys. The shop will have plenty of options for the grocer’s fans, whether it’s “I Love My H-E-B” socks, T-shirts featuring a vintage storefront, a heart-shaped sticker declaring love for its brisket queso or a baby onesie with a badge that reads H-E-Baby.


Products will be available for purchase in store and via curbside pickup and home delivery at the Kerrville store on Main Street. Customers can use the retailer’s website and on the My H-E-B mobile app to browse the product line by selecting the store where the shop is available.

“We’re always looking for ways to offer our loyal customers exclusive, quality products, and with H-E-B Brand Shop we’re excited to give our superfans opportunities to celebrate and showoff their passion,” said Sabina Israelian-Garcia, group VP of general merchandise, drug store and beauty.

With H-E-B Brand Shop, the retailer continues to expand its product offerings beyond food and household items.

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