Parsippany, New Jersey-based Green Giant has announced a partnership with 7-year-old corn enthusiast and internet sensation, Tariq the “Corn Kid.” Together with Tariq, the brand will elevate corn from a side dish.
“What is Thanksgiving without corn?” Tariq said. “Thanksgiving is practically a holiday about corn. I mean, every day could be a holiday if you get to eat corn at some point. But this is the one day that we get to stay home with family, watch a big parade and then eat corn. Lots and lots of corn. It’s my favorite day of the year.”
The week-long partnership will see Corn Kid joining with Green Giant to create corn-filled side dishes, donating canned Green Giant veggies at the local food bank and at the Macy’s Thanksgiving Day Parade.
“We are very excited to partner with Corn Kid this Thanksgiving as his enthusiasm for corn rivals that of the Green Giant himself,” said Kristen Thompson, SVP and president, frozen and vegetables, B&G Foods.
“Corn Kid has a giant heart and we are thrilled to help him share his love of corn with his community this Thanksgiving with an enormous donation of our canned veggies.”
Corn Kid has teamed up with the Green Giant team to create a limited-edition apron that features corn print with an audible message from the Corn Kid. Through Nov. 21, consumers can enter to win an exclusive Thanksgiving apron from the Green Giant brand by visiting greengiant.com/sweepstakes.
Two new recipes, Corn Kid’s Corniest Mac ‘n’ Cheese and Corn Kid’s Corn Casserole, were also released to help add extra corn into traditional side dishes.
On Nov. 21, Corn Kid will join the Jolly Green Giant to provide a large-scale canned veggie donation at City Harvest, New York’s first and largest food rescue organization, in his hometown of Brooklyn, New York. The donation of 90,000 cans of Green Giant veggies, including 50,000 cans of corn, is enough for more than 270,000 New Yorkers.
The partnership will culminate on Thanksgiving Day, when Corn Kid will appear as a special guest on the Green Giant “Harvest in the Valley” float in the Macy’s Thanksgiving Day Parade.