Krasdale Foods, a 114-year-old, family-owned business providing grocery distribution, merchandising and marketing to independent grocery stores, announced that the National Supermarket Association has honored Bravo Florida as “Company of the Year” Nov. 19 during its 11th annual Florida Gala.
Since expanding to Florida in 2003, Krasdale has worked with independent retailers to serve the growing Hispanic population in Florida. Bravo attributes its continued growth to the partnership with Krasdale and understanding of the diverse markets and the people who live there. With a presence in markets such as New York City and Florida, Bravo provides shoppers with targeted product offerings.
“We are proud of the recognition Bravo Supermarkets has received as ‘Company of the Year’ by the National Supermarket Association Florida Chapter,” said Gus Lebiak, Krasdale president and COO.
“Krasdale has set out to grow its Bravo banner in the Sunshine State over the years by bringing on fantastic partners like wholesaler UNFI, that supply grocery, dairy and frozen products, along with separate meat and produce suppliers. It is gratifying to see that the hard work and dedication to serving Floridian communities has resulted in such an honor.”
Founded in 1989 by Hispanic entrepreneurs, the National Supermarket Association is a trade association that represents the interest of independent supermarket owners in New York and other urban cities across the East Coast, Mid-Atlantic region and Florida.
The association’s mission is to provide outreach services to corporations seeking to capture the booming Hispanic market by providing counsel on marketing strategies, including market and cultural intelligence.
Krasdale’s banners support more than 500 stores, including more than 50 Bravo Supermarkets in Florida.
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