Landover, Maryland-based Giant Food has announced its 15 Days of Savings campaign.
Using Giant’s Flexible Rewards loyalty program and a variety of digital offers, customers can save on featured holiday items through daily deals. Customers can get bonus Flexible Rewards points through Dec. 15.
“We have always prioritized our customers by offering discounts on fan-favorite items throughout the year,” said Melanie Butler, manager of customer relationship management and loyalty.
“This year especially, we knew our community could benefit from additional savings and we are excited to launch this campaign to deliver even more value to our customers on items that will help to make their holidays memorable.”
Offers will be available for one day and will be announced the day they are live. New offers will be posted every day in-store and online. Customers can check the signs in-store or at giantfood.com/pages/holiday-savings each day to take advantage of that day’s offer. The offers will be available for redemption in-store at any location, as well as through same-day Giant Delivers or Giant Pickup orders.
The 15 Days of Savings joins another new Flexible Rewards program benefit, which allows customers to redeem their rewards points for store brand products, including bread, milk, vegetables and bottled water at reduced point requirements. Product redemptions for the participating items are available for 50, 75 or 100 Flexible Rewards points, on average a 50-75 percent discount compared to typical redemption value for grocery savings.
Through regular shopping at any Giant Food store or online, program members earn points through qualifying purchases to use toward rewards offerings on grocery spending, gas savings, free product offers and charitable donations.
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