Chicago-based Kraft Heinz has launched Lunchables Holiday Packs. The lunch kits contain products kids will recognize rewrapped in a “parents-only” holiday sleeve with stickers.
“Parents are our biggest partners in continuing our mission to fuel kids’ creativity and imaginations,” said Erin Fitzgerald, brand manager, Lunchables. “This holiday season, it is time for us to help power them forward, provide a little comic relief and give them the opportunity to take a few extra minutes to tackle whatever the holiday season may throw at them.”
Rooted in some of parents’ most common holiday stressors, Lunchables Holiday Packs offer three varieties:
- Son of a Nutcracker! I Forgot to Hide the Elf! – Extra Cheesy Pizza;
- It’s December 24, Where’s the Wrench?! – Turkey and American Cracker Stackers with cookies; and
- How is the Gift Still Two States Away?! – Ham and Cheddar Cracker Stackers with cookies.
The Lunchables Holiday Packs are available at lunchablesholidayhelpers.com for free to anyone in need of holiday relief. They are available while supplies last.
Before giving to kids, parents are encouraged to take off the parents-only cover on each Holiday Pack.
With 2020 net sales of $26 billion, Kraft Heinz is committed to growing its emerging food and beverage brands on a global scale. The company leverages its scale and agility across a portfolio of six consumer-driven product platforms.
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