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Crispy Green Hires Shellenback As COO

Shellenback Crispy Green
Eric Shellenback

Fairfield, New Jersey-based Crispy Green has announced that Eric Shellenback has joined the company and taken on the role of COO.

In this capacity, Shellenback is taking over the day-to-day management responsibilities for running the Crispy Green business. He is reporting to Angela Liu, CEO and founder.

Shellenback has more than 25 years of CPG food industry experience. Early in his career, he worked for companies such as The Quaker Oats Co. and Nestlé and became the divisional president for Haagan Daz Retail and Preferred Meals. He purchased and co-owned a small bakery company in 2010 and grew it over 10 years, then successfully sold it to a PE group in 2020.

“Eric’s wealth of knowledge in the food business, particularly in sales and marketing, his leadership skills and his experience in growing a company of similar size to Crispy Green, is exactly what we need at this time. We couldn’t have found a more ideal candidate for the position of COO for Crispy Green,” Liu said.

This is a major milestone for Crispy Green as the company is looking to expand its markets, as well as its product offering.

“During my career I have had the privilege of working with top consumer goods companies and brands, but Crispy Green has given me the opportunity to work with natural, good-for-you products that I truly feel passionate about,” Shellenback said.

“Angela has built a successful business with a great company culture. I’m honored that Angela has the trust in me to hand me the COO position and to help her take the company to the next level.”

Founded in 2004, Crispy Green’s Crispy Fruit line of 100 percent pure, freeze-dried fruit is made from non-GMO fruits with no sugar added. Crispy Fruit can be found in many major grocery retailers nationwide, as well as online at crispygreen.com/products.

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