Phoenix-based Sprouts Farmers Market has announced that Alisa Gmelich has joined the company as SVP and CMO.
Gmelich reports to Nick Konat, Sprouts president and COO, and will oversee the company’s marketing, advertising and customer engagement.
“We’re thrilled to welcome Alisa to the Sprouts team,” Konat said. “Her experience in building brands and growing customer engagement will be instrumental in shaping Sprouts’ marketing strategy to support our expansion and deepen loyalty with our customers.”
Gmelich brings more than 25 years of experience in brand development, marketing strategy and customer loyalty to Sprouts. She most recently served as chief brand officer at Auntie Anne’s.
Prior to that role, Gmelich spent more than 15 years in the restaurant industry, where she held various positions, including VP of marketing at IHOP, where she spearheaded its customer growth strategy, national programs and menu innovation. Before that, she led a marketing team for Burger King Corporation as director of U.S. sales, field marketing to drive local and national marketing initiatives.
“I am extremely humbled to join Sprouts, a brand that I’ve long admired for innovation and purpose,” Gmelich said.
“Providing communities access to healthy, affordable foods is more important today than ever before, and I look forward to helping the brand connect even further with customers nationwide in meaningful ways with the products they need and desire.”
The grocer provides shoppers a farmer’s market experience and an open layout with fresh local produce at the center of the store. Headquartered in Phoenix, and one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the U.S., Sprouts Farmers Market has 31,000 employees and operates 380 stores in 23 states nationwide.