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Kroger Launches Floral, Sushi Delivery Through DoorDash


Last updated on December 13th, 2022 at 06:05 pm

Cincinnati-based The Kroger Co. has launched floral and sushi delivery on the DoorDash marketplace from banner stores across the country. The new delivery option marks the latest expansion for the grocer. 

“By offering customer-favorite sushi options and premium floral bouquets through third-party marketplaces, we are continuing to evolve and meet customers where and how they are shopping,” said Stuart Aitken, SVP and chief merchant and marketing officer.

“Whether you are craving fresh, affordable sushi for lunch or want to surprise someone special with a gorgeous fresh floral bouquet, you can now have the items delivered in under an hour. Providing fresh, affordable products to customers using familiar channels is another step in our commitment to provide anything, anytime, anywhere for every customer, every time.”

After piloting the offering to customers in select geographies this fall, Kroger will offer delivery from more than 900 sushi locations and 1,600 floral locations nationwide. On DoorDash’s marketplace app and website, shoppers may purchase custom-wrapped Bloom Haus by Kroger floral bouquets and freshly-prepared sushi, including rolls and combos, dumplings, poke bowls and bottled sauces.

Customer orders are prepared and packed by in-store sushi chefs and floral employees at Kroger’s family of stores, with delivery facilitated by DoorDash Dashers to the customer’s doorstep. Customers can also gift flowers or sushi with on-demand delivery using the gifting feature.

“As we accelerate our mission to help consumers access all the best of their neighborhood with convenience and ease, we’re excited to collaborate with Kroger to offer a broad selection of their customer favorites on-demand,” said Shanna Prevé, VP of strategic partnerships and business development at DoorDash.

“The trend towards convenience only goes in one direction as customers’ expectations rise, and we’re thrilled to continue to expand into the prepared foods and floral categories with Kroger to satiate a lunch craving or delight someone’s day.”

Customers can shop their favorite sushi and floral products on DoorDash, with special promotions offered to eligible shoppers through Dec. 24.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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