Winter Sweetz, a Texas-based grapefruit brand owned by Lone Star Citrus, has announced the launch of its third annual “Sweeter in Texas” sweepstakes to celebrate red grapefruit season.
Through Jan. 20, Winter Sweetz is offering shoppers a chance to win a $500 gift card and a case of Texas red grapefruits valued at $35. Consumers may enter via the official sweepstakes entry form on the Winter Sweetz website, located here.
To elevate Texas red grapefruit season alongside the sweepstakes, Winter Sweetz is utilizing various platforms to engage with its audience. This includes product Kwik Lok messaging on the product packaging, social media content, influencer participation and email marketing direct to consumer to drive entries, as well as increase brand awareness.
Through this promotion, Winter Sweetz will educate consumers on ways to use Texas red grapefruit throughout the holiday season and into the new year while the product is peak of season. Additionally, the brand aims to drive online sales by inspiring shoppers to incorporate grapefruit into snacks, seasonal drinks and as an ingredient in recipes.
“We’re excited to support our retail customers by driving demand and consumption of the fruit while it’s available in store,” said April Flowers, director of marketing at Winter Sweetz. “This promotion has proven successful for the last two years and we aim to continue building momentum around this sweet winter treat now and for years to come.”
Winter Sweetz is based in Mission, Texas, and is a subdivision of Lone Star Citrus Growers. While Winter Sweetz Texas Red Grapefruits are available on the market during the fall and winter months, they grow during the summer.
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