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Fresh Express Celebrates New Year With Intentions Challenge

Fresh Express

Orlando, Florida-based Fresh Express is celebrating the new year with its annual Fresh Intentions Challenge, an online and social campaign.

For the fourth consecutive year, Fresh Express invites consumers to commit to the 30-day challenge and share their progress for a chance to win prizes.

The company offers more than 100 varieties of salads – from leafy salad greens like baby spinach and Butter Supreme to chopped salad kits, like Twisted Caesar Pesto Caesar, Twisted Caesar Lemon Caesar and Mexican Style – and more than 350 online recipes.

Every day during the campaign, Fresh Express will post a new challenge and ask consumers to share a picture of their completed challenge with the hashtag #FreshIntentions on Instagram, Twitter or through a submission form on the Fresh Express website. 

Participants have a chance to win daily or weekly prizes, such as a month’s supply of salad coupons or gift cards. Three grand prize winners will receive a $1,000 gift card, along with Fresh Express branded items.

digital recipe book featuring recipes, such as a keto-friendly Turkey Meatloaf Salad, Orange Avocado Salad and Pesto Pasta Salad, is available for download during the challenge.

“There’s no better way to kick off the resolution season than by discovering fun and achievable ways to make healthier choices,” said Robin Bell, marketing manager.

“The daily Fresh Intentions challenges help consumers work toward or maintain their wellness goals, including healthy habits and nutritious eating, and our fresh salad kits and blends make it easy to add nutrition and flavor to every meal.”

The Fresh Intentions campaign is live through Jan. 31 and will be further supported by digital advertising and influencer content. The company’s salad blends and kits have a suggested retail price of $3.99 and are available in the refrigerated produce department at grocery stores nationwide, including Albertsons, Aldi, Giant Eagle, Harris Teeter, Publix and Walmart.

For more information about the challenge, visit freshexpress.com/fresh-intention-2023-challenge.

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