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Kroger Health Introduces New Brand Campaign

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Cincinnati-based Kroger Health has unveiled its new brand campaign, “A World of Care is In-Store.”

The campaign focuses on the ways customers can take advantage of the wide variety of expert and credible health services conveniently available to them in their hometown grocery store. 

“‘A World of Care Is In-Store’ speaks to [our mission],” said Colleen Lindholz, president, Kroger Health.

“It highlights that Kroger Health is no farther away than our neighborhood grocery store. We sit at the nexus of food and pharmacy, which positions Kroger Health to improve outcomes through simplified health, wellness and nutrition solutions. Every day, we provide millions of customers the care they need to thrive, right in their communities.”

Through streaming video and radio commercials, social media posts and in-store signage, the brand campaign will tell the story of how the Kroger Family of Pharmacies’ and clinics’ 24,000 health professionals make it easier for customers to live healthier lives. These professionals range from registered dietitians and pharmacists to nurse practitioners.

The Kroger Family of Pharmacies and The Little Clinic teams administered more than 12 million COVID-19 vaccines across 35 states during the last two years. The company’s 226 The Little Clinic locations offer diagnostic treatment, ongoing health management, wellness visits and preventative care.  

“By offering a variety of services, we aim to transform how quality and comprehensive health care is delivered,” said Marc Watkins, chief medical officer. “This campaign demonstrates Kroger Health’s commitment to ensuring health services are accessible and are available for customers where they are.”  

To view the “A World of Care Is in-Store” video or to learn more about Kroger Health, visit kroger.com/health.

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