Electra Consumer Products, a franchisee of Irving, Texas-based 7-Eleven International, opened its first 7-Eleven store Jan. 11 at the Dizengoff Center Mall in Tel Aviv, Israel.
The single-story Tel Aviv store will feature 7-Eleven’s recognizable retail environment and serve a variety of internationally popular products and beverages, including bean-to-cup coffee, Slurpee drinks and Big Gulp drinks, as well as local delicacies.
Customers can enjoy a wide selection of fresh kosher foods developed for Israeli taste preferences. Offerings include fresh sandwiches, traditional salads, legume salads and sausages with locally-sourced sauces and toppings. The store will also feature a variety of local hot food products such as Zaatar Pita, Kube and Fatayer.
Tel Aviv, the technological and economic nexus of Israel, has a growing millennial and Gen Z population. It is the country’s financial and innovation hub and home to “Silicon Wadi,” the region in Israel that serves as a global center for advanced technology.
“With its thriving economy and growing population, Israel offers an excellent environment for 7-Eleven’s first retail venture in the region,” said Ken Wakabayashi, 7-Eleven International co-CEO.
“Our entrance into the country brings Israeli customers a one-stop-shop solution with quality fresh food and convenience needs, via a store format not currently prevalent in the market. We are excited to provide citizens and tourists alike with world-class convenience.”
7-Eleven’s entrance to Israel accompanies the signing of a 20-year master franchise agreement last year between 7IN and Electra Consumer Products Ltd. Under its agreement, Electra Consumer Products intends to expand 7-Eleven stores over the next five to six years throughout Israel, starting with the Tel Aviv metropolitan area.
With offices in Dallas and Tokyo, 7-Eleven International franchises and/or licenses more than 46,000 stores in 15 countries and regions.
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