Toronto-based Mercatus has announced the evolution of Mercatus Mobile, a new mobile commerce experience for grocery retailers and their customers.
According to the company, Mercatus Mobile delivers a “seamless” shopping experience to help grocers increase mobile conversions, improve order frequency and retain online customers.
The new mobile app offers grocery retailers more control over their online experience providing direct access to advanced features and configurations. Mercatus Mobile brings together functionality including cart building and checkout, personalization, rewards and loyalty – all to help grocery retailers achieve omnichannel profitability.
Mercatus Mobile also takes advantage of current platform integrations, such as Instacart Connect and DoorDash Drive, to make it easy for retailers to bring its fulfillment strategy to life for mobile customers.
“The next generation of Mercatus Mobile was developed to help regional grocers deliver a delightful, always-on shopping experience that builds brand affinity and customer lifetime value,” said Sylvain Perrier, president and CEO of Mercatus.
“With 30 percent of online grocery shoppers cross-shopping between Mass Merchants and regional grocers, it’s critical that grocers have a modern mobile app that helps them retain their market share against increasing competition.”
The new architecture will allow for faster feature releases and innovation focused on customer convenience. Featuring a Content Management System, retailers can update their content feed with promotions and offers, showcase private label products, integrate retail media ads to monetize mobile traffic and offset the cost-to-serve online customers. A scroll-style content feed also provides a similar experience as other consumer apps – such as Instagram and TikTok – to elevate the user experience.
Mercatus clients using the previous generation mobile app will be transitioned as part of their platform software subscription. For more information, visit its website here.
Mercatus helps grocers with their e-commerce experience to deliver retailer-branded, end-to-end online shopping from store to door. The Mercatus Digital Commerce platform is used by North American retailers, including Weis Markets, Save Mart brands, Brookshire’s Grocery Company, Kowalski’s Markets, WinCo Foods, Smart & Final, Stater Bros. Markets, Southeastern Grocers’ Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores.