General registration for the 2023 Texas International Produce Association’s Viva Fresh Expo will open on Jan. 25. TIPA’s event will return March 30-April 1 to the Gaylord Texan Resort and Convention Center in Grapevine, Texas.
Attendee registration for the event will be open online at vivafreshexpo.com/attendees.
Not only does Viva Fresh shine a light on the importance of Texas as a trade corridor and production zone for fresh fruits and vegetables, but it also puts a focus on promoting healthy eating and adopting a healthy lifestyle. The three-day event will have networking and educational programs in a relaxed setting.
The event will bring back events such as the Viva Fresh Open Golf Tournament, Grapevine Winery Tours and the In Bloom Women in Produce reception.
“Viva Fresh has become known for our emphasis on big ideas around fruit and vegetable consumption, and what healthy living can look like in 2023…,” said Dante Galeazzi, CEO and president of TIPA.
“Our industry wants to sell more fruits and vegetables, but we have to walk that walk where consumption is involved. The Clean Eating Challenge is a first-hand account of an industry community doing exactly that. And the Viva Fresh Expo, well, we know that’s where fresh fruits and vegetables are the stars of the show.”
Making a comeback is the women’s event, In Bloom, designed to empower and advance women in produce. The event continues to grow in popularity as members come together and share their learning and experiences at the event and throughout the year. This year’s event will sport a game-show theme, where guests can expect to win valuable insights while networking and continuing to build their community.
Conceived at the 2019 Viva Fresh Expo, In Bloom utilizes shared opportunities, networking, mentorship, advocacy and professional development, while also offering a supportive environment of women committed to helping each other.
Also, back by popular demand is the Y-TIPA reception, which brings together industry members under the age of 35 to network and learn from each other. Last year’s inaugural event was a success with more than 100 attendees across multiple sectors of the industry.
The Viva Fresh Produce Expo was established in 2015 to create networking and educational opportunities for its members while shining a light on the importance of the Rio Grande Valley as a critical trade corridor and production zone for healthy and nutritious fruits and vegetables available all year long.
Founded in 1942, the TIPA promotes, advocates, educates and represents the fresh produce that is either grown in Texas or that has the state as the first point of arrival for North American distribution.