Quincy, Massachusetts-based Stop & Shop has expanded availability of Flashfood, a digital marketplace that reduces food waste at the retail level by connecting consumers with discounted food nearing its best by date, across 34 Massachusetts stores, 21 Rhode Island locations and 11 of its Cape Cod and Nantucket stores.
Since its launch with Stop & Shop in 2021, about 20,000 Flashfood shoppers across the Northeast have used the app to save money on groceries at Stop & Shop while helping to reduce food waste. Stop & Shop’s Flashfood sales will continue to add to the 60 million pounds of food across the U.S. and Canada that has already been diverted from landfills due to the program.
With Flashfood, shoppers save up to 50 percent off items nearing their best-by date, such as meats, dairy, seafood, fresh produce and baked goods. Shoppers can browse and buy discounted items through the app on their mobile phone and pick up their order from the Flashfood Zone located inside their participating store.
“We know that value and variety are important to our customers, and like Stop & Shop, many of our…shoppers are focused on helping to reduce our carbon footprint,” said Holland Ricker, regional VP of operations.
“We’re proud of this recent expansion of Flashfood…and hope that shopping the Flashfood marketplace at Stop & Shop will help offer them sustainable shopping options with ways to also save significantly on groceries.”
Stop & Shop’s partnership with Flashfood began in 2021 in Worcester, Massachusetts. Flashfood has since expanded to about 70 Stop & Shop stores across Massachusetts, New York and Rhode Island, diverting nearly 170,000 pounds of food from landfills and preventing 319,200 pounds of carbon dioxide equivalent from being released into the atmosphere. This is equivalent to the CO2e emissions of driving more than 350,000 miles in the average car.
“With sustainability-minded partners like Stop & Shop, we’re able to reduce more food waste while giving families a means to purchase quality fresh food for less,” said Josh Domingues, founder and CEO, Flashfood.
This is part of the grocer’s expansion of Flashfood throughout 2023 into Rhode Island, Connecticut, New York and New Jersey.
All Flashfood store locations can be found through the store locator.