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UNFI Expands Wild Harvest Line With 40 New Products

UNFI Wild Harvest

Providence, Rhode Island-based United Natural Foods Inc. has expanded its Wild Harvest private label organic produce line to include more than 40 new offerings. 

Since its launch, the Wild Harvest line has experienced significant growth.

Its expanded organic offerings consist of items such as bagged apples, russet and sweet potatoes, oranges, mangoes, limes, avocados, tomatoes, broccoli, cabbage, iceberg and romaine lettuces. All new items will be launched with Wild Harvest’s purple branding and a USDA Organic Certified label. The color scheme and branding helps consumers and employees distinguish which products are organic.

“Reaction to the Wild Harvest organic produce rollout has been exceptionally positive and an excellent case study for how offering the right selection of products can help our customers grow and thrive,” said Dorn Wenninger, SVP of produce at UNFI.

“We are fanatical about freshness and continue to utilize both technology and a talented team to better serve our customers and their shoppers, delivering quality produce with the confidence that comes with the Wild Harvest label.”

According to Nielsen, approximately 12 percent of all fresh produce sales in the U.S. is organic. UNFI helps its customers meet or exceed that national average by curating a catalog of organic produce. Wild Harvest works with growers and producers across North America, packing produce at the source to mitigate the cost premium associated with organics.

“The new Wild Harvest organic produce packaging features eye popping, bold colors and imagery that sets itself apart on the shelf versus national brands. But what really sets it apart is what’s inside, a great quality product that is good for you,” said David Siegel, CEO of America’s Food Basket.

To learn more about UNFI produce, visit unfifresh.com/unfi-produce.

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