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Swoon Partners With Big Geyser To Expand Retailer Network


Swoon, a beverage brand putting a healthy twist on drinks, has announced its partnership with Big Geyser, a New York-based distributor of non-alcoholic beverages. 

The brand was founded by two friends with the same need: Jennifer Ross, a Type-1 diabetic and Cristina Ros Blankfein. Both were looking for healthy beverage options and realized how widespread this need was. Swoon was established to modernize popular beverages.

Big Geyser is a non-alcoholic beverage distributor, who will carry Swoon’s complete line of SKUs including classic lemonade, pink lemonade, ginger lemonade, half and half, sweet tea and peach iced tea. 

Swoon offers zero sugar takes on beverages utilizing monk fruit, a natural melon used for its sweetening properties without increasing sugar contents.

“We’re thrilled to be expanding our distribution with Big Geyser in our home market, New York City,” Ross said. “We know that the Big Geyser team is unrivaled in brand building. They are uniquely experienced in navigating the non-alcoholic beverage industry in the complex New York marketplace.” 

The beverage brand is supported Tom First, the founder of Nantucket Nectars, who sits on the brand’s board.

“Teaming up with Swoon is incredibly exciting as it’s a brand we really believe in,” said Jerry Reda, president and COO of Big Geyser. “Big Geyser is a New York-based, family-run brand, so Swoon is aligned with us tightly on our mission and point of view. Their success so far in the beverage space is impressive, and we can’t wait to take things to the next level. 

Swoon is also sold on tasteswoon.com in cases of 12 for $29.99 or $26.99 with a subscription, as well as in select Target, Whole Foods and Publix stores amongst others. 

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