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Allegiance Retail Services Debuts Store In Brooklyn, NY


Allegiance Retail Services has announced the opening of Green Way Markets on DeKalb Ave. in Brooklyn, New York.


The supermarket opened in January. This is the fifth supermarket to debut in the tri-state area under the Green Way Markets banner, which promotes “a better shopping experience.”

The supermarket will focus on delivering fresh, natural foods, organics and gluten-free products, as well as traditional groceries. It will also feature Rancher’s Legend beef, a steakhouse quality beef at supermarket prices, along with wild-caught seafood.

The market is owned and operated by Rowhie Said, a lifelong grocer who has managed his family’s grocery stores in the Flatbush and Prospect Park areas of Brooklyn. He selected the DeKalb Avenue location as it provided the perfect setting to bring in a small, high-quality grocer.

“Green Way Markets is a modern-day supermarket banner perfect for the neighborhood, which is in the midst of a gentrification. We are offering a broad range of lines at affordable price points to accommodate the purchasing needs of all our customers. We are especially excited about the extensive selection of organic and natural lines of produce.”


“We are proud to support the growth of our members as they open new stores and banners,” said John T. Derderian, president and COO, Allegiance Retail Services.

“Independent, family-owned markets are essential in catering to the tastes and needs of particular neighborhoods, especially in the New York City area where cultures and demographics can vary within blocks of one another.”

Said designed and built the grocery store. The store offers a complement of services and specialty departments, as well as a strong selection of grocery merchandised to the area demographics. Green Way Markets also provide a customer loyalty program, digital coupon offers and online shopping options.

Allegiance Retail Services supports independent supermarkets (such as Foodtown, Freshtown, D’Agostino, Gristedes, Pathmark, LaBella Marketplace, Brooklyn Harvest, Market Fresh, Big Deal Food Market, Green Way Markets and Shop n Bag) for retail success by providing them with marketing, advertising, technological and merchandising support, as well as a line of private label products, including Foodtown, Green Way and Rancher’s Legend.

For more news from the company by The Shelby Report, click here.

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