Buehler’s Fresh Foods has partnered with Mercatus, a provider of grocery e-commerce solutions, to bring customers an integrated online ordering and fulfillment experience.
With 14 supermarkets in northeastern Ohio, Buehler’s provides customers an assortment of locally-sourced specialty groceries, prepared foods and fresh products.
The Buehler’s team selected Mercatus for its track record and success in getting solutions to market. In transitioning to Mercatus’ multi-tenant cloud commerce platform, Buehler’s is looking to future-proof its digital grocery services while growing its online business and improving the overall experience for customers.
“Our customers love the convenience of shopping online and we want to make sure we not only meet their expectations but exceed them,” said Mike Davidson, president and CEO of Buehler’s. “We’re excited about the partnership with Mercatus and look forward to introducing their wide-ranging e-commerce functionality and services to our valued customers.”
Buehler’s online shopping experience will include new commerce technologies and capabilities, like Mercatus’ next generation mobile grocery shopping app. Customers also will be able to shop the full range of Buehler’s products, including prepared meals and customized selections like cakes, platters and deli counter foods.
Customers will be able to choose from curbside pickup or delivery through white-label integration with DoorDash Last Mile. They will also have the option to pay online with SNAP EBT and EBT Cash benefits.
Buehler’s will also leverage Mercatus’ picking app, integrated with geolocation technology, which will help streamline fulfillment operations and improve the curbside pickup experience. Mercatus will also soon provide the grocer with integrated advertising and retail media capabilities to help the retailer drive incremental revenue from its online grocery channels.
“We appreciate the trust Buehler’s leadership has shown in selecting Mercatus and their confidence in our technology and innovation pipeline,” said Sylvain Perrier, president and CEO, Mercatus.
“We look forward to working closely with the Buehler’s team to implement their new online shopping experience and strengthen Buehler’s connections to its customers and improve online’s contribution margin in the process.”