Los Angeles, California-based Pacific Trellis Fruit has unveiled four new imported specialty plum varieties. The company is gearing up for the arrivals from Chile and South Africa beginning next month.
The plums will be unveiled in two-pound clamshells under the Dulcinea brand.
“Our imported specialty plums are shaking up the category,” said Dan Carapella Jr., director of special projects and senior sales executive of Pacific Trellis Fruit. “The wildly sweet and juicy plums are available for a limited time through mid-March/April.”
The company highlights four specialty plum varieties – lemon, extra sweet, watermelon and sugar plums. Lemon Plums, grown in Chile and South Africa, are yellow-skinned and turn bright red when ripe. Extra Sweet Plums, grown in Chile and South Africa, vary in appearance. Watermelon Plums, grown in South Africa, have green skin with red flesh, similar in appearance to a watermelon. Sugar Plums, grown in Chile, have red and purple skin with a golden-yellow flesh.
“We are excited to offer the specialty plum program to customers,” said Tim Davis, category coordinator, stone fruit for Pacific Trellis Fruit. “The varieties offer a unique merchandising opportunity, capturing incremental sales opportunities for the winter plum category.”
Pacific Trellis Fruit is a North American grower and importer of fresh fruit, including melons, grapes, peaches, plums, nectarines, citrus and cherries. The company partners with growers in Argentina, Brazil, Chile, Mexico, Peru and Spain, as well as domestic farmers across the U.S.
Pacific Trellis owns and manages the Dulcinea brand, which produces personal seedless melons, as well as the Tuscan Style cantaloupe. It has recently expanded the brand to pack grapes, citrus, cherries and stone fruit. In 2020, Pacific Trellis fruit became the exclusive marketer and distributor of the Kiss line of melons.
To learn more about Pacific Trellis Fruit, visit pacifictrellisfruit.com.