Home » AWG, Givex Celebrate Partnership Renewal
Grocery Store Equipment Midwest Wholesaler/Distributor News

AWG, Givex Celebrate Partnership Renewal

AWG logo

Givex Corp. and Kansas City, Kansas-based Associated Wholesale Grocers have announced the renewal of their 15-year relationship, supporting more than 600 independently-owned supermarkets. 

In 2015, AWG debuted the Shopper Engagement Platform, its in-house loyalty, digital coupon and data marketing program. Originally powered by Loyalty Lane, which became Givex in 2022, SEP is used by more than 600 member retailer locations and processes more than $3 billion in retail sales. 

“We couldn’t be happier to continue our relationship with Givex,” said Randy Lane, AWG’s director of advertising and marketing.

“To continue to leverage Givex Rewards’ capabilities from traditional loyalty program essentials like points and fuel programs to matching vendor deals with shopper history, personalized coupons and more helps us drive sales for our member retailers.” 

In addition to the AWG member retailer locations on SEP, an additional 500-plus AWG retail locations are receiving exclusive digital coupon content created by AWG and its authorized vendors like Kraft, Avocados From Mexico and Fiora, through Givex’s Enterprise Coupon Portal. 

“Givex has been a true partner, as we work together to provide value for our retailers and ways to engage the vendor community with the value of SEP,” said Stacy Bowen, AWG’s VP of sales, support and solutions. 

Bill Gray, president of Givex Rewards, said, “Our partnership with AWG has been incredibly successful since 2007 and continues to grow. The program’s focus is two-fold: providing value for the retailers’ shoppers and driving sales and profits for the grocery retailers. Now, with the support of Givex’s full suite of solutions and global footprint, we are primed for growth across all channels in the grocery space.”

Givex is exhibiting its rewards and community rewards solutions at AWG’s 2023 Annual Innovation Showcase March 20-22 in Overland Park, Kansas. 

Associated Wholesale Grocers is a cooperative food wholesaler to independently-owned supermarkets, serving more than 1,100 member companies and 3,400 locations throughout 31 states from its nine wholesale divisions.

Givex Corp. provides merchants with customer engagement, point of sale and payment solutions, all in a single platform. The company is integrated with more than 1,000 technology partners, creating an end-to-end solution that delivers customer insights. The platform is used by brands across the globe, comprising about more than 118,000 active locations across more than 100 countries.

For more wholesaler news from The Shelby Report, click here.

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
Share via
Copy link
Powered by Social Snap