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Eat The Change Expands Tea Line With Three New Varieties


Bethesda, Maryland-based Eat the Change has expanded its ready-to-drink organic iced tea line, Just Ice Tea, in three varieties: Mango White Tea, Original Black Tea and Lemon Ginger Herbal Tea. 

Launched nationwide in October, Just Ice Tea is an organic, fair trade and OU Kosher certified bottled tea line from the original Honest Tea founders. The line offers unsweetened and “Just Sweet Enough” options using organic, Fair Trade Certified agave and/or honey as the sweetener. 

The three new SKUs will expand the six original organic tea varieties: Original Green Tea, Honey Green Tea, Moroccan Mint Green Tea, Peach Oolong Tea, Half Tea & Half Lemonade, and Berry Hibiscus Herbal Tea. 

“These new varieties give us the chance to expand our line of chef-crafted teas – reviving some fan favorites while enhancing them with Chef Spike’s touch,”  said Seth Goldman, co-founder of Eat the Change.

“Just Ice Tea was created with the same mission-in-a-bottle values we brewed into Honest Tea, and we are thrilled to develop them with organic and Fair Trade certified ingredients.”

The brand, named “Just Ice Tea,” refers to the set of working standards and environmental principles the brand commits to through Fair Trade Certified working standards and premiums. The brand also supports the planet through organic certification, which uses a third-party verified approach to avoid the use of synthetic pesticides, herbicides, insecticides and fertilizers. 

Just Ice Tea is available nationwide at Whole Foods Markets and Sprouts Farmers Market, along with regional grocery and natural co-op retailers. It has an SRP of $2.69.

Eat the Change is a food and beverage company launched by Goldman and Spike Mendelsohn, a celebrity chef. They are on a mission to create chef-crafted, nutrient-dense snacks and teas that prioritize organic ingredients and are kind to the planet. 

For more information about Eat the Change, visit eatthechange.com.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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