As the 2023 Annual Meat Conference kicks off in person for the first time in three years, Merriam, Kansas-based Prairie Fresh is introducing meat buyers to Prairie Fresh USA Prime, a line of premium pork to meet consumer demand for restaurant-quality meal experiences at home.
“Prairie Fresh USA Prime is as close as we have come to pork perfection,” said Pat Watkins, VP of retail sales, Seaboard Foods.” We are excited to introduce this one-of-a-kind premium line of pork to meat buyers and share how we manage every step in our process and are bringing something truly unique to meet consumer demand.”
The premium pork products undergoes a three-step evaluation process that uses technology to measure and sort top-tier cuts for tenderness, marbling and color attributes.
According to the 2022 Power of Meat study, consumers seek production claims when making meat purchase decisions, with U.S. raised, all natural and premium quality among top claims identified. As part of the product development process, Prairie Fresh confirmed these findings through consumer research and also found 71 percent of consumers are willing to pay more for quality.
“Rolling out Prairie Fresh USA Prime to customers around the country, we are filling a void in the meatcase that customers want,” Watkins said. “We’re also delivering value for our retailer partners by launching and supporting the brand to consumers.”
Achieving the quality standards for Prairie Fresh USA Prime starts with a connected food system where collaboration with farmer owners, processing plants and networked supply chain colleagues allow Prairie Fresh to control each step in the production process from farm to delivery.
“We have a unique perspective on how pork should be raised and produced that we call the Prairie Fresh Way. It’s allowed us to deliver consistent quality for decades and now we’re elevating what quality means with Prairie Fresh USA Prime,” said Ozlem Worpel, VP of marketing and innovation, Seaboard Foods.
“We are shining a light on our approach to help meat buyers understand what’s behind the Prairie Fresh brand and how it will help their businesses.”
For more information, visit prairiefresh.com/