Tyson Foods will showcase products from its portfolio of fresh meats brands at the 2023 Annual Meat Conference. The event brings together more than 1,500 meat industry professionals annually and runs through Wednesday in Dallas.
The Tyson All Natural Premium Pork case ready product line will debut at the show. It features cuts like bone-in and boneless loins, pork sirloin and pork shoulder butt.
“At Tyson Foods, we pride ourselves on understanding the market drivers for beef and pork to create real solutions for our customers,” said Kent Harrison, VP of fresh meats marketing and premium programs.
“This year, we are excited to showcase a few of our newest solutions at the Annual Meat Conference. We can’t wait to hear what our customers think and look forward to continuing to supply them with the tools and insights they need to build their fresh meats sales.”
Show attendees will also have the opportunity to experience two of the branded programs’ case ready offerings of Chairman’s Reserve Meats and Open Prairie Natural Meats. Chairman’s Reserve Prime Pork case ready products bring restaurant-quality pork to the self-serve meat case while the Open Prairie Natural Meats’ dual-protein case ready line offers consumers an affordable natural protein choice.
“Consumers today demand value, variety and convenience,” Harrison said. “Fresh meats play a critical role in how consumers choose their store, and our research shows that the right brands, assortment and packaging improve the shopper’s perception of not just the meat department but the overall store.”
AMC attendees can visit the Tyson Foods Fresh Meats booth No. 508 in the exhibit hall from 12:30-5 p.m. on March 7.
For more information, visit tysonfreshmeats.com.
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