Ahead of Expo West 2023, Naperville, Illinois-based KeHE Distributors will be partnering with WeStock to bring first-party consumer data into the conversation when it comes to their product foraging, curation and assortment decisions.
By partnering with WeStock, which helps brands identify where their online audience wants to see them carried, KeHE and its retail partners will discover new products to carry based on a brand’s consumer demand and empower suppliers to push online customers in-store.
WeStock works with more than 700 brands, such as Avaline, Chomps, Utz and Athletic Brewing, to help them grow retail sales through first-party data.
This partnership will enable brands that use WeStock to be discovered by KeHE and its retail partners. The more consumer demand a brand has in a region or at a retailer, the more likely it is to be discovered and carried by the distributor.
“We are excited to announce this first-to-market partnership, which allows brands already in KeHE to maximize their distribution and increase velocities by leveraging WeStock data,” said Katie Paul, SVP of merchandising.
“This level of consumer transparency empowers brands to actively engage their online audience to shop their brand in retail, allowing KeHE to move products more efficiently through our distribution centers and increase sales for brands and retail partners.”
Since WeStock has the preferred store and contact information for each consumer captured, consumers can be notified and rewarded when products they request become available nearby.
“KeHE is a dream partner for WeStock. Our goal from day one was to make consumer data more accessible and actionable. This partnership with KeHE will fast track our efforts and help thousands of brands achieve retail success,” said Cameron McCarthy, co-founder and CEO.
KeHE and WeStock will continue to grow this partnership over the coming months and will announce several supported retail partners soon.
KeHE Distributors is a distributor of natural and organic, specialty and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers and other specialty products retailers throughout North America.