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Stater Bros. Markets Begins Using Conveyor Belt Advertising

Stater Bros.

San Bernardino, California-based Stater Bros. Markets is partnering with MessageWrap to communicate with shoppers at checkout.

The partnership consists of installing MessageWrap’s conveyor belt advertising solution at Stater Bros. stores in Southern California. With messaging in English and Spanish, the checkout conveyor belt covers are being used to promote the grocer’s shopper loyalty program, Digital Deals.

The program allows shoppers to redeem digital coupons with an ID number that can be entered at checkout. The MessageWraps feature a QR code that shoppers can scan to enroll in Digital Deals at checkout.

Stater Bros. Markets

“The checkout conveyor belt has traditionally been a plain, black, utilitarian conveyor of groceries,” said Rebecca Calvin, SVP of marketing and chief marketing officer. “MessageWrap lets us transform it into an eye-catching conveyor of messages to a captive audience. We’re excited to explore other opportunities where we can engage with our customers using this innovative new tool.”

Stater Bros. Markets has plans to make MessageWrap a part of its marketing mix in 2023, with a second rollout across all stores. The MessageWrap program is led by Stater Bros. Markets’ Senior Director Integrated Marketing Denise Singler and Manager of Integrated Marketing Kim Inglis.

“We are thrilled to be partnering with Stater Bros. on this innovative marketing campaign,” said Nathan Vanderploeg, CEO.

“Their use of QR codes on MessageWrap seamlessly bridges the digital and in-store experience at the highest traffic point in the store. This creative deployment puts them on the cutting-edge of MessageWrap and Checkout Experience innovation.”

For more technology news from The Shelby Report, click here.

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