Newark, New Jersey-based National Retail Solutions, an operator of a point of sale network and payment processing service for independent retailers, has launched three new features available to customers; Find My Biz with add-on service Manage My Reviews and the NRS Loyalty Program.
The programs are designed to help small retailers increase visibility online, improve their reviews and retain customers. According to the company, the need for the services was made clear during the COVID-19 pandemic when local bodegas and independent stores struggled to stay afloat as shoppers flocked to online retailers.
The service, Find My Biz, will help small businesses and independent retailers maintain an online presence through listings. Online listings are an excellent way for small businesses to market their store online and have customers find them on many web-based directories, apps, websites and social media platforms, such as Google, Waze, Siri, Apple Maps and Facebook.
Find My Biz provides independent retailers with a single platform to input their business information and have that information appear in searches across the web. Through the portal, retail customers can gather data on how their online listings are performing, post to social media platforms, respond to reviews and utilize other features. As online searches become the dominant method for people worldwide to find and interact with businesses, having a robust online presence is becoming more of a necessity.
The Manage My Reviews add-on service became an evolution of Find My Biz. Business owners with Find My Biz can use a team of people to respond to reviews on their behalf. This turn-key management of online customer engagement facilitated by Manage My Reviews will help differentiate independent brick-and-mortar retailers from their competitors.
The additional new service NRS has announced is its Loyalty Program, which offers retailers the ability to build and maintain loyalty programs through the NRS POS machines. Examples of customized, automated Loyalty programs include award points given for each purchase, “Buy X – Get 1 Free” offers and other substitutions for the “loyalty punch card” model.
“We keep a close eye on the retail industry and are constantly working to identify the needs of our retailer customers and provide solutions. NRS strives to present the most innovative technologies to help our retailers thrive and survive during these changing times,” said Elie Y. Katz, founder and CEO of NRS.
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