Watsonville, California-based Driscoll’s has introduced its first children’s book, “A Sophia Special.” Distributed by Chronicle Books and authored by children’s book writer Julie Falatko, the book builds on its brand journey to promote emotional connections through shared experiences.
“We are delighted to share this heartwarming story with children and their caregivers. It reminds everyone to celebrate the joy found in ordinary moments, like reading together, spending time with loved ones or sharing some delicious berries. ‘A Sofia Special’ is a wonderful example of sweetness worth sharing,” said Brie Reiter Smith, VP of product leadership.
“Berries have been a part of my family’s memories for many years. Collaborating with Driscoll’s on this book has been an honor. I am excited for ‘A Sofia Special’ to inspire people to create shared moments of their own that are as sweet as a bowl of berries.”
To celebrate the book’s debut, Driscoll’s will host a launch event at a Brooklyn elementary school in partnership with Reading Is Fundamental, a nonprofit for children’s literacy. Students attending the event will be treated to a book reading by Falatko, an array of berry-themed treats and activities and goodie bags containing a copy of the book.
“We strive to give students the very best opportunities to develop a joy of reading,” said Alicia Levi, president and CEO of Reading Is Fundamental.
“We adore Sofia’s story and the important lessons it teaches about resilience and friendship. Our partnership with Driscoll’s will bring this special story and moments of sweetness to classrooms and young readers across the U.S.”
In the months following the launch event, Driscoll’s and RIF will host six additional reading events in select cities and regions where Driscoll’s berries are grown. Attendees will receive a copy of the book, engage in activities, enjoy berry treats and hear the story read aloud by special guest readers.
Families can purchase “A Sofia Special” on Amazon, other major retailers and through the book’s website. Family friendly activities inspired by the book’s characters and Driscoll’s berries can be found on the website, as well as an animated version of the book.
With more than 900 independent growers around the world, Driscoll’s develops patented berry varieties using natural breeding methods. A team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby seedlings that are grown on local family farms. Driscoll’s serves consumers year-round across North America, Australia, Europe and China in more than 22 countries.