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Albertsons Reveals Redesign Of Open Nature Brand

Albertsons Open Nature

Open Nature brand debuts new dairy-free plant-based products

Albertsons Companies has introduced the redesign of its Open Nature brand as it hopes to become the brand of choice for health-conscious shoppers.

Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with foods made with ingredients that are free from unnecessary additives. As customers explore easier ways to make balanced food choices, Open Nature offers a range of new products, flavors and categories to choose from.

“Research has shown that more Americans are adopting better-for-you eating patterns as a means for protecting their long-term health and preventing future health conditions. As we continue to innovate and grow our portfolio, we want to ensure that our customers have diverse options, high-quality products and thoughtfully chosen ingredients at accessible prices,” said Brandon Brown, SVP of Own Brands.

Albertsons Open Nature

“The expansion of our Open Nature offerings demonstrates an ongoing commitment to support the health and well-being of our neighbors and communities.”

Open Nature has launched 12 new plant-based products within its portfolio. The expansion includes dairy-free yogurt alternatives, non-dairy cheese alternatives and non-dairy frozen desserts. The products adds to its assortment of Open Nature plant-based products including non-dairy almond milk, spreads and protein powders.

In addition, Open Nature also offers 100 percent grass-fed Angus beef, making the brand one of the largest private label domestic grass-fed programs in the country. The Angus cattle are all pasture raised on U.S. family farms and certified humane, as well as free from antibiotics or added hormones.

The Open Nature brand launched in 2011 with more than 100 products. The first Open Nature items to hit shelves that year included fresh beef and pork, fresh chicken, chicken sausages, bacon and beef hot dogs.

Since then, the brand has evolved, offering more than 500 products across 100 categories, including non-food products, such as paper towels made from recycled paper and industrially compostable cutlery.

To learn more about Albertsons’ brands, visit safeway.com/lp/open-nature-natural.html.

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Donald E. Stephens Convention Center
Chicago, Illinois
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