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FirstFruits Marketing Installs Advanced Cherry Production Line

FirstFruits cherry

Yakima, Washington-based FirstFruits Farms is making strides in the fresh produce industry with the construction of an advanced cherry production line at its facility in Prescott, Washington. 

The production line will feature advanced technology offering total automation, putting FirstFruits Farms at the “forefront of retail integration.”

“As a company, we are constantly looking to improve our operations and way of business, and this new cherry facility only strengthens our offerings as a company,” said Chuck Zeutenhorst, president of FirstFruits Marketing.

FirstFruit cherry

“Our new cherry line will be the highest tier of technology available so that our potential customers know they are getting the best from us.” 

The solutions created by UNITEC will be equipped to run rainier and dark sweet cherry varieties through the production line in conjunction with packaging abilities, including clamshell, pouch bags and top seal.

This equipment will allow FirstFruits to increase production volumes, providing customers with surety of supply. The project is scheduled to be completed by April, making it functional for the upcoming cherry season. 

Operating for more than 45 years, FirstFruits Farms is dedicated to growing apples, cherries and pears. The company grows more than 10 varieties of apples on 10,000 acres in Eastern Washington. Its fruit is grown, stored and packed at the same locations, giving FirstFruits greater control over the quality and safety of its products.

For more information, visit FirstFruits.com.

To read more produce news from The Shelby Report, click here.

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