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NuZee Signs Private Label Agreement With Wakefern Food Corp.


Richardson, Texas-based NuZee, a coffee co-packing company, has announced its first private label agreement with Wakefern Food Corp., a retailer-owned cooperative.

Under ShopRite’s private label brand Bowl & Basket, NuZee packed and shipped three single serve coffee brew-bag items: Breakfast Blend, French Roast and Colombian. The Bowl & Basket single-serve coffees launched recently in about 250 ShopRite locations.

“Wakefern is excited to work with NuZee to bring sustainably-packaged, quality products to its Own Brands line of Bowl & Basket single-serve coffees. We look forward to working with NuZee to expand and enhance packaging for our popular private label coffees,” said Pam Ofri, Wakefern’s director of product development and operations, Own Brands.

Founded in 1946, Wakefern has been supporting family-owned businesses for more than 75 years and has hundreds of stores throughout New JerseyNew YorkConnecticutPennsylvaniaMarylandDelawareMassachusettsNew Hampshire and Rhode Island.

“We are grateful to our private label customers for making our products available at a larger scale and to Wakefern for expanding single-serve coffee availability through the largest retailer-owned supermarket cooperative in America,” said Travis Gorney, NuZee’s chief innovation officer.

NuZee Inc. is a co-packing company for single serve coffee formats that partners with companies to help them develop within the single serve and private label coffee category. Through the brand’s unique process, NuZee fulfills every aspect of co-packing needs, from roasting and blending, to packing and packaging.

To learn more about NuZee and its innovative initiatives, visit mynuzee.com.

For more beverage news from The Shelby Report, click here.

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