Company releases first bottle redesign in 40 years
Hunt Valley, Maryland-based McCormick has introduced a new design for its core line of red cap branded products.
More than just a packaging change, the new bottles – tested and preferred by consumers – address a desire to buy and cook with the fresh herbs and spices. The brand’s new signature SnapTight lids will assure that the bottles are closed tight, locking in flavor and freshness between use.
The new bottles have begun to rollout on retail shelves nationwide, and the transition will continue throughout the year for all red cap products. This includes the essential herbs and spices, such as cinnamon, garlic powder, paprika, parsley and crushed red pepper.
“Our new bottle redesign is not only a milestone celebration for the brand, but for our home cooks as well,” said Nikki French, group VP of marketing, NA Consumer at McCormick. “These changes deliver a new standard when it comes to our passion and continued pursuit of flavor.”
From packaging through at-home use, McCormick has implemented several changes. Using the redesign as an opportunity to further its environmental commitments and listening to consumer feedback, the new bottles are made from a 50 percent post-consumer recycled plastic.
Printing product names and best by dates on the lid will help consumers reach for the right flavors. Clear label designs will showcase the transparency and quality of McCormick herbs and spices. An improved bottling process draws out excess air during filling, reducing the amount of oxygen inside which can impact freshness over time and the new SnapTight lids audibly seal in flavor.
To learn more about the new packaging, visit McCormick.com/Impact.