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Superior Grocers Appoints Two Industry Leaders To SVP Positions

Superior Grocers
Tom Finn and Miguel Alarcon

Santa Fe Springs, California-based Superior Grocers has appointed Tom Finn and Miguel Alarcon to SVP positions within the company.

Finn joins Superior Grocers as SVP of marketing and merchandising. With more than 35 years of experience in the retail grocery industry, he has dedicated the majority of his career to merchandising, marketing and enhancing the customer experience.

He previously served as VP of center store at Northgate Markets and director of grocery at Stater Bros. Markets, as well as holding several positions with Food 4 Less and Ralphs.

“We are excited to have Tom Finn join our team and lead our marketing and merchandising efforts,” said Richard Wardwell, president and CEO. “His expertise and experience will be invaluable as we continue to expand our offerings and enhance the customer experience.”

Alarcon has been named as SVP of operations. He will continue to oversee the operations of Superior Grocers and The Market by Superior’s 49 locations, which have more than 5,000 employees. 

With more than 40 years of experience in the retail industry, Alarcon has worked his way up from a courtesy clerk to a store director before joining Superior Grocers in 2016. He previously served as the regional director of operations at El Super and VP of operations at KV Mart.

“We are pleased to promote Miguel Alarcon to SVP of operations,” Wardwell said. “His leadership and commitment to excellence have been instrumental in our success and we look forward to his continued contributions.”

Superior Grocers is an independently-owned chain of grocery stores in Southern California. It began operations in 1981 with one store and has experienced steady growth for more than 41 years. In 2022, Superior acquired Southern California grocery chain, Numero Uno. It operates 70 stores throughout Southern California and Central Valley under three banners – Superior Grocers, The Market by Superior and Numero Uno. 

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