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Bazaarvoice, Acosta Group Partner On Omnichannel Strategies

Acosta Group

Acosta Group, a collective of retail, marketing and foodservice agencies, has partnered with Bazaarvoice to drive revenue growth for brands by aligning their social commerce and technology solutions.

With this partnership, Acosta Group will integrate the social commerce capabilities of Bazaarvoice across ratings and reviews, sampling and user-generated content (UGC) syndication. Bazaarvoice UGC is available to shoppers online on e-commerce sites and viewable in-store on retailers’ mobile apps, electronic shelf labels and price checkers.

According to data from the Bazaarvoice Network of more than 12,000 brands and retailers, there is a 144 percent lift in conversion rate when shoppers engage with UGC – and a 162 percent lift in revenue per visitor.

This partnership between Acosta Group and Bazaarvoice will enable implementation of social commerce tactics for brands by Acosta Group’s expanding digital commerce solutions, connecting the company’s omnichannel commerce strategies, insights and analytics and customized sales and marketing services and solutions.

“By integrating our digital commerce solutions with Bazaarvoice, we will be able to measurably impact the consumer experience and drive brand growth for our CPG and consumer electronics partners,” said John Carroll, president of digital commerce and advanced analytics.

“As omnichannel commerce partners who share many existing mutual clients, our respective services are integral to brands seeking to connect with consumers from product consideration to purchase.”

Tom Addis, president, said, “At Bazaarvoice, we’re working to supercharge brands and retailers’ commerce engines while creating smarter shopping experiences for consumers. The voice of the customer is integral to that goal. By partnering with Acosta Group, we’re helping to bring invaluable and authentic user-generated content to consumers no matter where they are in the buying process. This will help them make more informed and confident purchase decisions.”

For more information, visit acosta.group.

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