Brooklyn, New York-based Brooklyn Cured has launched new packaging for its all-beef New York Style hot dogs.
The new packaging includes new colors and graphics to attract more consumer attention in store, as evidenced by increased velocity and sales.
“We’re from Brooklyn, so of course we are inspired by Coney Island, but there are great hot-dog traditions in all 50 states,” said Scott Bridi, founder.
“We wanted our packaging to resonate with people throughout the country, so our inspiration is total Americana, inspired by state fairs, Ferris wheels, roller coasters and spending time outdoors with people we care about.”
Along with its classic all-beef New York Style hot dogs, Brooklyn Cured is launching two new Hot Dog SKUs this summer: Wagyu Beef and Grass-Fed Beef. The new items are aligned with Brooklyn Cured’s core values, which are promoting sustainably-raised meat. All three varieties are pork-free and made with beef that’s raised with no added antibiotics and no added hormones.
Brooklyn Cured’s Hot Dog line is made with natural casings, to provide consumers a snap that adds a new element to the hot-dog eating experience. “I may be biased, but as a New Yorker, I believe that hot dogs should have a real snap and be made of 100 percent beef,” Bridi said.
Brooklyn Cured is an award-winning producer of charcuterie and sausages, winning a national charcuterie award for its salami and pâté for six consecutive years.
“Are there awards for hot dogs? If so, we’d humbly like to submit all three flavors for the judges to review,” Bridi said.
Brooklyn Cured Hot Dogs are available in select retailers nationwide with an SRP of $6.99-$7.99. They ship in eight-pack cases with a 90-day shelf life. For more information, visit BrooklynCured.com.