Oakland, California-based Hidden Valley has introduced a new offering: pickle flavored ranch.
Available at Walmart stores nationwide, the flavor combines the company’s ranch with a tangy twist.
The appetite for pickle-flavored products continues to grow, with the number of pickle-related offerings up 67 percent from 2019-22. Armed with this data and other insights, Hidden Valley saw an opportunity to introduce a new flavor combination for consumers.
“The flavors of ranch and pickle pair extraordinarily well,” said C.C. Ciafone, marketing director. “The tangy, dill-pickly flavor is the perfect complement to the creamy, savory flavor profile of Hidden Valley Ranch.”
The new product was inspired by Katelynne Hinckley, associate merchant of ketchup and dipping at Walmart.
“As a buyer, I’m always on the lookout for new dipping concepts, and after seeing pickle start to emerge as a flavor within snacking, I noticed a social media trend that combined a packet of Hidden Valley Ranch with a jar of pickles,” Hinckley said.
“As a leader in the category known for pushing boundaries when it comes to flavor profiles, Hidden Valley Ranch was the perfect partner for a highly credible and exclusive flavor innovation.”
The pickle flavored ranch is available in a 20-ounce, inverted, easy-squeeze bottle sold at Walmart locations nationwide for the suggested retail price of $4.88.
For more about Hidden Valley and view recipe inspiration, visit hiddenvalley.com/recipe-collections/pickles.
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