Austin, Texas-based Grocery TV has announced the addition of 32-inch digital displays to its new front end product line, located in one of the most high-traffic areas of the store.
Currently launched in a group of ShopRite supermarkets within the NYC DMA, Grocery TV’s new displays will continue being installed in more stores across its network.
“As marketers look for ways to better communicate with household decision makers throughout the physical store, we’re proud to create offerings that both improve the shopper experience and create high-impact touchpoints for retailers, brands and agencies to better connect with their customers,” said Mike Pollack, chief revenue officer at Grocery TV.
Grocery TV’s dynamic front end displays are visible to shoppers walking through the aisles, passing by the front perimeter of the store and those waiting in line to pay – providing access to brand or retailer messaging and helping reduce perceived wait time.
The displays also are likely to be seen multiple times throughout the shopper journey. Similar to the company’s broader network, these front end displays can be bought programmatically, have full video capabilities and can target audiences on a national or regional level.
The company has run advertising campaigns for brands, including AT&T, Hershey, Pepsi and Chase Bank. The company has expanded its product line to include the store entrance and is rolling out digital in-store media for all major areas of the store, including service departments, center store and pharmacy.
Grocery TV is an in-store retail media network with more than 19,000 displays. Brands use Grocery TV to reach more than 43 million shoppers in brick-and-mortar stores that receive 274 million monthly visits. Through integrations with all major demand-side platforms, Grocery TV makes it easy for brand marketers to launch and manage digital advertising campaigns throughout the grocery store, where the majority of purchases occur. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers and generate incremental revenue.
For more information, visit grocerytv.com.