As the prime summer selling season for red potatoes approaches and supplies of russets and yellows continue to tighten, Houston, Texas-based MountainKing reports it is packing record numbers of its Butter Reds as it ramps up social media and in-store support of the variety.
“We’ve steadily increased production of our Butter Reds for summer knowing the supply challenges retailers currently face with yellows and russets,” said Andres Trettin, MountainKing’s director of marketing.
“They’re one of our most versatile gourmet varieties offering the cooking qualities of a red with the flavor of a gold. Plus, they sell for a higher dollar per pound at retail.”
Trettin adds that MountainKing’s social media team has developed consumer-friendly videos for how to prepare Butter Reds with Facebook ads, supporting local market introductions. The company also offers in-store sign packages and half bins, which require fewer trips to re-stock.
MountainKing packs its Butter Reds in No. 3 and No. 5 bags for optimal price points.
Originally from the Netherlands, the all-natural variety from the high plains of Colorado’s San Luis Valley relies on Beta-Carotene for its yellow flesh interior. The Butter Reds, Trettin adds, are high in Vitamin C and are a source of potassium, Vitamin B6 and dietary fiber.
MountainKing Potatoes is one of the world’s largest growers of high-flavor potato varieties. To learn more about its Butter Reds and its other gourmet varieties, visit MountainKing.com.
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