San Diego-based The Bumble Bee Seafood Company has named Fred Buehler as VP of mass, club and drug channels.
Buehler will be responsible for leading the Bumble Bee sales team working with mass, club and drug customers, including providing leadership strategy and tactical execution solutions.
Buehler joins Bumble Bee with more than 30 years of sales leadership experience across premier CPG organizations, including Pepsi-Cola, Kellogg’s, Starbucks, Nestlé and most recently as the VP of sales for Amscan, the wholesale division of Party City.
With a passion for fostering individual and company growth through positive culture, Buehler will use his expertise to foster excellence in sales performance and execution for Bumble Bee.
“Fred is known as an entrepreneurial sales leader and for his positive and high-performing growth strategies,” said Connie Shepherd, SVP of strategy and commercialization.
“He will no doubt bring new energy and a wealth of experience across CPG verticals as we continue to drive growth for the Bumble Bee family of brands.”
The Bumble Bee Seafood Company aims to deliver healthy and affordable food to consumers while working to find new ways to protect the ocean and those that rely on it. Bumble Bee is anchored in a commitment to connect the world to the ocean by re-defining sourcing, producing and enjoying products from and inspired by the ocean.
Bumble Bee’s full line of seafood and specialty protein products are marketed in the U.S., Canada and more than 50 markets globally under brands including Bumble Bee, Anova, Brunswick, Clover Leaf, Snow’s, Wild Selections and Beach Cliff.
For more information about the company, visit TheBumbleBeeCompany.com.