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General Mills, Marvel Partner For Limited-Edition Packaging

General Mills packaging

In anticipation of Marvel Studios’ “Guardians of the Galaxy Vol. 3” in theaters May 5, several General Mills’ products are undergoing a packaging transformation inspired by the film.

Mascots like Lucky the Leprechaun and Trix Rabbit will have new outfits – inspired by the Guardians team suits – on six collectible cereal boxes, with exclusive designs of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, Reese’s Puffs, Trix and Cookie Crisp.

Shoppers can also find versions of cereal bars and Groot-Gurt – a Guardiansinspired takeover of Go-Gurt – in berry, cotton candy, mixed berry, strawberry and strawberry banana flavors.

“Marvel Studios’ ‘Guardians of the Galaxy Vol. 3’ and General Mills have a lot in common, from our passionate fans to our iconic characters – some could say this collaboration was written in the stars,” said Adriana Hernández-Fernández, associate manager, morning foods cultural portfolio events for General Mills.

“We are thrilled to announce a collection made specifically for our superfans to celebrate the new film.”

In addition, the collaboration is launching “Guardians of the Galaxy Vol. 3” General Mills limited-edition cereal kits, featuring all six of the cereal boxes and a “Guardians of the Galaxy Vol. 3” six-pin set. The Walmart-exclusive kits can be purchased for $59.98 beginning May 3 on Walmart’s website.

This marks General Mills’ latest collaboration with Marvel and Marvel Studios since the launch of the limited-edition Cinnamon Toast Crunch Spider-Man boxes in the fall of 2022 and Loki Charms in 2021.

For more information, visit cerealsociety.com.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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