Bentonville, Arkansas-based Walmart is giving away up to 20,000 free, one-year Walmart+ memberships to new moms as part of its new “Mother of All Savings Memberships” campaign.
This campaign showcases how Walmart+ is the” ultimate mom hack,” by saving families time and money. The memberships, valued at $98 each, will be distributed to moms who give birth in hospitals nationwide in May.
“Walmart+ brings together benefits that will help save moms precious time,” said Seth Dallaire, EVP and chief revenue officer.
“Whether it’s getting diapers delivered straight to their door or saving on gas for the carpool, we’ve got their back. To celebrate moms, we’ve committed to gifting 20,000 Walmart+ memberships to some of our most important customers, making life a little easier for them.”
The membership giveaway is in conjunction with Pampers Hospital Gift Program, which provides a gift bag for patients who have recently delivered a baby. This May, each gift bag will include a reusable fabric bag, coupons, a Pampers Sensitive Wipes six-count sample, informative newborn literature and, while supplies last, a free one-year Walmart+ membership.
“Through Pampers partnerships with hospitals, we have an opportunity to support and care for new parents right from the beginning of their journey from hospital to home,” said Marty Vanderstelt, SVP, P&G North America baby care.
Walmart is also bringing together a group of celebrity moms to share their hacks for motherhood as part of the “Mother of All Savings Memberships” campaign. Cardi B, Stephanie Beatriz, Janelle James and Jenny Slate are sharing how Walmart+ fits into their lives.
“The beauty of motherhood is that it brings moms together with a bond regardless of where they are in their lives,” said Courtney Carlson, SVP of retail marketing. “Every mom loves to trade their parenting hacks, and we’re excited for this campaign to showcase the biggest hack of all being ‘The Mother of All Savings’ – a Walmart+ membership.”
For more information about the giveaway and to gift a Walmart+ membership, visit walmartplus.mom.