The Kraft Heinz Co. has launch of Just Spices in the U.S. market, one year after the company completed its acquisition of a majority stake in the business.
Just Spices is expected to be a critical growth driver for Kraft Heinz’s taste elevation business, which is focused on flavor enhancement, and is one of the company’s platforms for continued growth outlined in its long-term strategy.
“Just Spices will elevate the overall cooking experience for American families, just as it has done in Europe for nearly a decade,” said Carlos Abrams-Rivera, EVP and president, North America, Kraft Heinz.
“Bringing together Just Spices’ high-quality product, data and direct-to-consumer capabilities with Kraft Heinz’s scale and brand loyalty creates the perfect storm to disrupt the U.S. spice category as we know it.”
Launched in 2014, Just Spices has a 170-plus product portfolio that includes offerings for meal occasions and a range of flavors. Just Spices’ growing business sells about 70 percent of its ready-made and one-step spice blends to consumers, with its remaining sales through major grocery retailers in-store and online in Germany, Spain, Austria, U.K. and Switzerland.
“Just Spices blends have become household staples in many countries throughout Europe, and we’re thrilled to bring Americans the opportunity to cook with more creativity and flavor,” said Nadja Francis, U.S. general manager at Just Spices.
“Making a delicious homemade dish shouldn’t be complicated. We take the guesswork out of cooking and meal-prepping any dish – whether it’s with our toppings, our blends or our allrounders. We’re not selling ingredients; we’re selling meal solutions. From the colorful labels to the versatile flavors and unique applications, consumers will never be bored in the kitchen again.”
Unlike many spice brands, Just Spices focuses on blends, creating three different categories to match specific usage occasions without the need to invest in a pantry full of spice jars: Allrounders, Seasonings and Toppings.
The initial launch of Just Spices in the U.S. will include 10 of its products: Chicken Allrounder, Vegetable Allrounder, Pasta Allrounder, BBQ Allrounder, Salmon Allrounder, Caprese Allrounder, Egg Topping, Avocado Topping, Fajita Seasoning and Enchilada Seasoning, available online with a suggested retail price of $6.99.
For more information on Just Spices, visit justspices.com.