In-store signage, weekly ad highlight monthly price drops, additional savings
St. Louis, Missouri-based Save A Lot, one of the largest discount grocery chains in the United States, is rolling out a new savings program. The new “Shop the Dot” program launching this week is an in-store, print and digital marketing campaign designed to highlight regular price drops and other deals for customers.
The campaign uses the “Lot Dot” – the dot prominently featured in Save A Lot’s current logo – as a visual aid to guide customers to offers and deals highlighted in the weekly circular and in store.
Each month, customers will see the Lot Dot on key items that will be valid anywhere from 30 to 90 days. The Lot Dot will also be used to flag weekly sale pricing and new items.
As part of the program, Save A Lot will also make an investment in promoting lower prices through a digital advertising buy that includes social media and streaming TV.
“So many customers today are shopping with a limited budget. We wanted to find a fun, engaging way to help them see how they can stretch each dollar even further,” said Mark Kotcher, SVP of field sales and marketing. “The Lot Dot is full of Save A Lot personality. Most importantly, it highlights how we’re working hard to keep great deals coming, especially as high inflation continues to challenge families.”
Save A Lot shoppers can find the regular Shop the Dot price drops in their store’s weekly circular on savealot.com or in their email when they sign up for Save A Lot’s email program.
Founded in 1977, Save A Lot has more than 800 stores in 32 states.